With its new “Snap It” feature, the Lose It app automatically identifies the food you’re eating.
With its new “Snap It” feature, the Lose It app automatically identifies the food you’re eating.
One of America’s most popular diet apps is trying something new—computer vision—in its quest to help you keep off the pounds. Lose It, a freemium weight loss app with over 3 million active monthly members, is rolling out “Snap It,” a new beta feature this week that automatically identifies the foods that users eat. The idea is that, eventually, customers can photograph their meal instead of manually entering it. It’s the latest innovation in a cutthroat marketplace, and one that even outflanks much larger rivals like Google.
